The New Hotness believes in the value of every voice. All of their stories are critical to a prosperous and just society that treats people as equals. They utilize the power of storytelling to offer opportunities to build understanding and peace between seemingly disparate communities.

Their video and film production company establishes their social mission through the narrative of the projects they develop, and through inclusive hiring practices, industry mentorship and extensive community engagement.

Their B2B services include the scripting and production short-form video spots for businesses with a dedication to inclusivity, social progress, social justice and environmental sustainability.